STRATEGY, CREATIVITY, DIGITAL, ARCHITECTURE, PRESS OFFICE
Belzoni’s Egypt
Communication strategies
for a winning exhibition.
Creating culture and entertainment on and offline, with an exhibition dedicated to the Padua-born character Giovanni Battista Belzoni.
The Veneto Cities of Art Consortium and Padova Municipal Council commissioned us with creating an impressive archaeological exhibition to tell the story of one of the most important and largely forgotten explorers from the 19th century: the Padua-born explorer Giovanni Battista Belzoni who “discovered” Egypt. A sweeping, complex challenge that involved all the agency’s various sectors of expertise in an engaging storytelling and carefully studied space design project: virtual animation, panoramic tunnels and even an enormous life-size pyramid lent maximum impact to this live experience from start to finish. The most prestigious Italian and European museums made exclusive loans, some for the first time, of relics from their ancient collections to form a mosaic of rarities and history, right there in the centre of Padua. The Egyptian Museum in Turin, the British Museum in London, the Louvre in Paris and the Vatican Museums were just a few of the many that paid tribute to this great explorer.
Omnichannel planning
The exhibition enjoyed a resounding success thanks to dedicated communication strategies on social media, online and off, leading to an enormous response by all the media. Broadcasters like Sky Arte and Rai Cultura covered the opening, while numerous Italian newspapers like La Repubblica, La Stampa, and the Corriere della Sera, also featured articles about the event. A precise digital strategy with display ads and social media activity generated a big buzz online and to further fuel engagement the agency signed a strategic collaboration agreement with some of the most active Instagram influencers in art and culture. This integrated strategy brought the story of Belzoni to the eyes of thousands of people, paying meritorious tribute to one of the greatest Italian explorers from the nineteenth century.
